Confirm the booking while intent is high
Send a confirmation as soon as the client completes the public journey. People who never receive a confirmation treat the slot as optional. The confirmation should repeat service, time, location, and any deposit already taken.
Keep the tone of your brand. A clinic confirmation should not look like a nightclub ticket. is the page they already trust; the message should feel like it comes from you.
Schedule reminders before the appointment
A reminder the day before catches most 'I forgot' no-shows. High-value treatments may need an earlier nudge as well. Pro plans add SMS so the reminder is not buried in email.
Do not spam. One well-timed reminder outperforms five. Align the schedule with how far in advance people typically book in your industry.
Publish a cancellation policy you will actually use
If you never enforce the policy, clients learn that. If you surprise them with a charge, they leave a public review. Put the rule on the booking path and, where you use Pro features, auto-charge late cancels consistently.
Reschedule requests are better than silent no-shows. Let clients ask to move. Approve or decline in one place so the original slot can go back on sale.
Measure what changed
Compare no-show rate before reminders and after a quiet month of the same schedule. If the rate is still high, look at deposits on long appointments rather than more messages.
Industry pages on this site explain which reminder habits fit beauty, medical, leisure, and advisory diaries. Pair this guide with the features page for the product detail.
